Book 2: Chapter One: A Bad Year for Facebook?

Billions of users, And dollars too. Zuck’s been riding high But does he really know what to do?

From his dorm room, To the boardroom, To everyones pocket, Where we consume. He thought he was on a roll...

But are things now out of control?


When the Cambridge Analytica scandal broke in March 2018, it revealed how the information we give to Facebook was being used topolitically profile users, with the intention topersuade voters. This is particularly relevant to the outcomes of the Presidential election in the USA in 2016 and the Brexit referendum in the UK. The winning parties in both cases were spending money on Facebook advertising, with Cambridge Analytica working on the digital campaigns.


I have learned so much more about Facebook since then, information which has rocked my faith in this digital metropolis, in the digital space we have all moved into. A place where I have spent the last decade, dedicated to helping people build platforms, using it to grow their businesses and reach more people. I feel that I naively placed my trust, as many of us have, in Facebook Inc. They appear to be very out of favour with the mainstream media and have been making a lot of headlines, and trust in the company is at an all-time low.


Having watched Mark Zuckerberg speak to Congress about Facebooks new digital currency Libra, where he was questioned on a number of topics relating to the power both he and Facebook have, I am concerned. I wonder who is he working with and if he really knows what he is doing.


Congress is grilling him about how the social media network he created to keep tabs on the relationship status of his crush is facilitating the downfall of Western civilisation.

Source: Rolling Stone Magazine: Alexandria Ocasio- Cortez Exposed Mark Zuckerberg and Facebook : Facebook isn’t only tolerating disinformation in political advertisements, it’s facilitating it, by Ryan Bort.


To explore this further, I want to share an interesting exchange between Mark Zuckerberg and New York district congresswoman Alexandria Ocasio-Cortez. If you haven’t already seen it, it is worth watching or reading. It was one of the most reported on questions he was asked during the roughly six hour hearing. I love how she begins:

Mr Zuckerberg, I think you of all people can appreciate using a person’s past behaviour in order to determine, make decisions or predict people’s future behaviour, and in order for us to make decisions about Libra I think we need to dig into your past behaviour and Facebook’s past behaviour with respect to our democracy.


She continues by asking about their new policy on advertising for politicians, an advertising policy that was changed soon after Zuckerberg had a closed-door meeting with President Trump.


Ocasio-Cortez: Could I run ads on Facebook targeting Republicans in primaries saying that they voted for the Green New Deal? If you’re not fact-checking polit